As I was reading this article, which has the purpose of highlighting President
Maybe it has something to do with the party's full-time organization being highly centralized, bureaucratic, and isolated from people that live in paycheck-to-paycheck America.
If I had more time and skills, I'd run with that article's suggestions and cobble together some videos using one of the software packages available on most laptops anymore. Cobble together some footage from the last three years, put it on YouTube, and start shopping it to the party staff that have a serious drive to put some hurt on Obama. The adds would probably be more effective than anything the eventual candidate will come up with, as well as coming from people that would actually care, rather than some PR flack who's just in it for the money.